Is anyone else R-FID (Horrified)

September 28, 2006

Don’t get me wrong. I’m no technophobe. In fact I think RFID technology is a great thing with limitless possibilities, it’s just one those things that you don’t want to get in the wrong hands, like a nuclear weapon…or a sex tape.

Great RFID Idea: Replacing barcode on store merchandise to do an inventory of products instantly and constantly.

Bad RFID Idea: Putting the chips in our credit cards for VARIOUS purposes.

I would love to post great opinions below!


Unleash the floodgates!!

September 27, 2006


Some people have feared it, others have anxiously anticipated it, there is no doubt however that this was an inevitability. Facebook is now allowing ANYONE to get an account. So don’t be surprised if you get “poked” soon by your favorite cell phone provider or energy drink distributor.

One thing that people should pay even more heed to now is, PRIVACY. For those who weren’t aware of the massive negative feedback facebook recently had; a news feed was essentially put on the main page to make public every one of your friends moves on the site. Oddly there aren’t too many complaints about this recent change to the site.

Here’s my opinion of why this move wasn’t intelligent. Not because of privacy, the internet isn’t private and I doubt that will change. I criticize Mr. Zuckerberg and co. because he is giving away free marketing opportunities for free. If anyone with an email can become an entity on Facebook then how does the site stand to charge advertisers? I think the best option would have been to maintain the current policy of only allowing those with .edu emails to join and make commercial entities pay large sums for an account. But hey clearly i’m not the expert on web business since Zuckerberg’s site gets millions of hits a day and mine gets a hundred.


Tyler Durden Said It Best

September 26, 2006


In one of my favorite movies “Fight Club,” one of my favorite fictional mental apparition says it best, “When deep space exploration ramps up, it’ll be the corporations that name everything, the IBM Stellar Sphere, the Microsoft Galaxy, Planet Starbucks.” At the time he said it, I’m sure Tyler meant this in a pretty negative way, but I think if he sat down and really pondered the situation he would see that this future isn’t a bad alternative.

I have a saying, and hopefully I actually thought of it and not subconsciously stole it from somewhere else:

There are two things in life that fuel technology, space exploration, and advertising.” So much money goes into NASA’s programs, and I hope it stays that way. But simply put, the ROI on the tax money going into such activities isn’t worth it to the average American. Now to a large corporation on the other hand, who has stock holders of also average americans, but with much more vested interest in growth, such projects could not only be funded just as easily, but faster.

I’m not an expert, but I’m pretty sure that if you get your logo etched into the surface of the moon, your share of voice will be 100%. And in today’s attention economy, that is gold.


Ad Supported People…and other stuff too.

September 26, 2006


Seems like a lot of things can be supported by advertising. Magazines, events, people… With all the tactics consumers are employing to avoid advertising (DVR, Pop-Up Blockers) it’s nice to see just a few people setting them all back a decade by willingly tattooing a brand name on their face or even genitals. In reality this attempt at advertising should be considered a PR campaign. If no large media outfits are interested in the tattoo or whatever other mutilation the person has come up with to win their 15 seconds of fame, the reach of this ad will be restricted to the people this person knows…which I’m guessing is a very small and tight knit circle.


Advertising isn’t for everyone…

September 25, 2006


Pretty fun website. Check it out at www.lifeafteradvertising.com. I guess if advertising doesn’t work out, you can find another calling.


I want more blimps!

September 25, 2006

I know there is a ton of non traditional advertising out there, but i’m tired of the plain old blimps that just look like phallic objects. Clearly we have the technology to make blimps look like whatever we want (parade floats) so lets take it a step further.

No matter if it’s the thousands of spectators in the stands, or the millions in the television audience, when a blimp floats above a stadium, there are countless eyes on it. The possibility of making that blimp into something other than the typical oblong shape has the potential to increase that visibility dramatically.

 

Imagine GM is ready to introduce a new Hummer. It’s bigger than the H2 and based on a hybrid engine; it helps keep the air clean. GM wants to introduce this new fuel efficient vehicle in a big way. What better method than to use a 200 foot Hummer floating in the sky? Not only is the size of the blimp relating to the potential customers that this new Hummer is bigger, but the fact that it is floating in the sky creates an association with cleaner air thanks to the hybrid engine.

 

In addition to the actual blimp being in the shape of a Hummer, one side of the blimp could have the name of the car (for example, the Hummer O2) and the other side of the blimp could have a slogan that captures the idea behind the vehicle like, “Think Big, Think Clean.”


Nobody Likes Beer

September 24, 2006

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It’s true. And even though I have no factual evidence, mygut tells me that no one liked beer the first time they tried it. Beer however, is also one of the main reasons that I and thousands of others are employed. Beer is living proof that a brand’s image is worth much more than its actual product. In fact if I were to eduguesstimate the percentage of selling the Coke brand versus its physical pieces, I would say that a buyer would pay about 66% for the name Coke and only 33% for the factories, people, distribution channels, etc. (And for you mathematicians, the last 1% would go to me for being awesome)

Popular beverages change their recipes ALL the time. 10 years ago the Coke people drank was not even close to what we drink today. Does that matter? We drink what we want, drive the cars we like, buy designer clothes because of the way they make us feel, not function. And even though society contributes to such feelings as well, advertising most certainly helps shape those feelings that we as a society have.