Tyler Durden Said It Best


In one of my favorite movies “Fight Club,” one of my favorite fictional mental apparition says it best, “When deep space exploration ramps up, it’ll be the corporations that name everything, the IBM Stellar Sphere, the Microsoft Galaxy, Planet Starbucks.” At the time he said it, I’m sure Tyler meant this in a pretty negative way, but I think if he sat down and really pondered the situation he would see that this future isn’t a bad alternative.

I have a saying, and hopefully I actually thought of it and not subconsciously stole it from somewhere else:

There are two things in life that fuel technology, space exploration, and advertising.” So much money goes into NASA’s programs, and I hope it stays that way. But simply put, the ROI on the tax money going into such activities isn’t worth it to the average American. Now to a large corporation on the other hand, who has stock holders of also average americans, but with much more vested interest in growth, such projects could not only be funded just as easily, but faster.

I’m not an expert, but I’m pretty sure that if you get your logo etched into the surface of the moon, your share of voice will be 100%. And in today’s attention economy, that is gold.

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One Response to Tyler Durden Said It Best

  1. Um, actually, it’s the nameless narrator (Ed Norton) who delivers the great “Planet Starbucks” line…not Tyler.

    (Sigh. I am SUCH a geek.)

    P.S.: Oh, one crucial addition to the “things in life that fuel technology”: pornography.

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